vi, 271 p. : 23 cm

Includes bibliographical references and index

Masculinity and men's lifestyle magazines / Bethan Benwell -- Genealogies of masculinity / Rosalind Gill -- Power and the production of subjects: a genealogy of the new man and the new lad / Rosalind Gill -- A pedigree of the consuming male: masculinity, consumption and the American 'leisure class' / Bill Osgerby -- Cultures of production and consumption / Ben Crewe -- Class, masculinity and editorial identity in the reformation of the UK men's press / Ben Crewe -- Reading men's lifestyle magazines: cultural power and the information society / Nick Stevenson, Peter Jackson and Kate Brooks -- Sex, booze and fags: masculinity, style and men's magazines / Tim Edwards -- Discursive constructions of masculinity / Bethan Benwell -- Ambiguous masculinities: heroism and anti-heroism in the men's lifestyle magazine / Bethan Benwell -- 'I've always loved women': the representation of the male sex worker in Maxim / Yolande Taylor and Jane Sunderland -- Comparative masculinities / Belinda Wheaton -- Lifestyle sport magazines and the discourses of sporting masculinity / Belinda Wheaton -- The language of Japanese men's magazines: young men who don't want to get hurt / Keiko Tanaka -- No effeminates please: a corpus-based analysis of masculinity via personal adverts in Gay News/Times 1973-2000 / Paul Baker

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